What good is a website that no one can find?
Making a website findable starts simply by informing search engines, primarily Google, and making a website easily and attractively indexable. It can get more complicated if a website has built a bad reputation or is unduly slow to download and process.
In some markets and some industries, simpler actions can achieve significant gains in making a website discoverable by those searching for relevant solutions for their issues.
Oftentimes, however, significant work is required to outdo the competition to not only be visible but be prominent. This is SEO, Search Engine Optimization.