Every business focused on value cares about customer impact, how their products and/or services improve lives.
This requires a focus on benefits over features. Features are important, especially to fans. But benefits speak specifically to how a life, or a business, is affected by the solution.
Benefits correlate directly to felt pain and aspiration. Emotional…
One great way to demonstrate impact is to hear it from the parties who have benefited in the form of written and video testimonials.
Seeing relatable faces.
