More than diagrams that help visitors navigate from point A to point B, maps offer windows into information that empower to explore and inform wise decisions. Maps spark curiosity, provide insight, and spur action.
Maps are windows to information for exploration and discovery. They are interactive data repositories. They are a storytelling medium and a decision-making tool.
Maps provide windows to information
You can use maps to explore and discover almost any place.
Maps are data
Maps don’t only provide a picture of what is on the ground—they can also be interactive repositories of data.
Has anyone ever told you that all of the maps have already been made? What about a map of the earthquake that happened earlier this morning? Our world is constantly changing, and we will never run out of things to map.
Maps tell stories
Maps don’t only provide you with information—they also help you interpret it. Some maps guide your explanation to tell powerful and engaging stories. When maps tell stories, they turn information into knowledge and understanding.
Next, you’ll explore a story that combines maps, text, and other graphics to bring geographic information to life.
example
Maps can trigger emotional responses
Maps don’t only convey information and knowledge. They can also make you feel.
example
Maps provide innovative solutions
Maps don’t only identify and communicate problems—they also help solve them. We can use maps to perform analysis and help improve our communities, prepare for emergencies, and plan for the future.
example
