Before: Good Earth Pest Company has long been a respected business in the Willmette Valley from Eugene to Corvallis. Eyeing expansion into the west Portland market, their website was showing age being on an outdated platform.
Routine business passion exploration revealed that this company was strong in all five passion categories. …
- Discovery session/study to determine best routes for customer conversion (helps determine content and functionality to emphasize to realize the most visitor action)
- Modernize the website, getting away from aging technology, moving to adaptable
- Stylish, professional look and feel that emphasizes family-owned, local, regional
- Quality, professional experience across typical devices
- Support current sales and on-boarding flow (attention to needs, schedule prompt visit via phone or email)
- Engaging home page, but not too long
- Clickable/tapable, prominent phone number
- Highlight partnership and affiliate endorsements
- Maintain incorporating tracking number and integrations from Logical Position
- Better search engine indexability with friendly URLs (addresses that are content-relevant and search-engine friendly)
- Increase likelihood of conversion (calls, email, social media engagement)
- Broadly distributed inquiry forms
- Blog for future use for press releases and posts leverage-able to social media
- Suggest plan for supplemental content, such as video and story-telling or process-explaining graphics
- Service area map
- Reviews assessment to identify the third-party stories that make the best case encouraging conversion
- Possible Frequently Asked Questions page to address concerns and anxieties
- Replicate materials info lookup functionality
- Third-party integration and links (call-tracking, chat, billing, etc.)
- Maintained security through best-practices setup and maintenance plan
